The Future of Media is
Decentralized
Part I: The Vision and Opportunity
1.0 Abstract
The global media and entertainment industry represents a multi-trillion-dollar market, yet its financial architecture remains largely opaque, centralized, and inaccessible to a vast majority of creative talent. Traditional media financing is characterized by significant barriers to entry, a lack of transparency in revenue distribution, and an over-reliance on a small cohort of established conglomerates and financiers who act as gatekeepers. This system stifles innovation, limits diversity in storytelling, and leaves both independent creators and investors navigating a high-risk, inefficient landscape. The advent of Web3 technologies presents a paradigm-shifting opportunity to dismantle these legacy structures.
This white paper introduces APXCOIN (APX), a multi-utility token designed to power the APX Group ecosystem, a planned decentralized media financing (DeFiFi) platform intended to democratize access to capital and bring transparency to the media industry. APXCOIN represents no interest in APX Group or its assets, and its value is not backed by the net asset value of APX Group or of any APX activity. APXCOIN is an ERC-20 token on the Base network, contract 0xf0339A5Cf4C3f561E8D3783A980b5D0A5422986E, with a fixed supply of 4,000,000,000 APX. The token’s core utilities are threefold: Governance, which is planned to let holders vote on which projects receive funding; Medium of Exchange, facilitating capital deployment for content production and payment for on-platform services; and Incentivization, rewarding participants for their contributions to the ecosystem’s curation and quality control processes. The intended benefits are convenience, lower transaction costs and on-chain transparency.
The APX ecosystem is designed to provide an end-to-end solution, from initial project submission and community-driven validation to funding and distribution support. By leveraging a robust tokenomic model featuring a fixed supply and published holdings and lockup terms, APXCOIN aligns the interests of creators, community members, and project funders. Our vision is to cultivate a self-sustaining ecosystem that not only discovers and nurtures the next generation of creative talent but also establishes a new, more equitable standard for how entertainment is funded, produced, and shared globally.
2.0 The State of the Media Industry
2.1 A Vast and Growing Market
The media and entertainment sector stands as one of the largest and most influential global industries. The scale of the market provides a substantial foundation for disruptive innovation. PwC’s Global Entertainment & Media Outlook 2025 to 2029 puts global entertainment and media revenue at USD 2.9 trillion in 2024, up 5.5% on the year, and forecasts USD 3.5 trillion by 2029, a compound annual growth rate of 3.7%. This growth is propelled by favorable demographics, rising disposable incomes, and an increasing propensity for consumers to spend on leisure and entertainment.
Expanding the scope to include the entire production value chain, the content pipeline continues to expand. This growth is further accelerated by the insatiable demand for original content from streaming platforms, which has fundamentally altered consumption patterns and created new revenue opportunities. The sheer size and consistent growth of this market underscore the magnitude of the opportunity; even a fractional improvement in the efficiency and accessibility of its financing mechanisms can unlock billions of dollars in value and empower a new wave of creators.
2.2 The Bottleneck: Challenges in Traditional Media Finance
Despite its immense size, the media financing industry is fraught with systemic inefficiencies and structural barriers that disproportionately affect independent creators and investors. These challenges represent the core problems that the APX ecosystem is designed to solve.
First, gatekeeping and centralization are pervasive. The industry is dominated by a handful of major conglomerates and established production houses that control the primary funding and distribution channels. For independent creators, who lack the financial safety net and track record of their major counterparts, securing the necessary capital is an arduous and often insurmountable challenge. This centralized control not only limits access for new talent but also tends to favor commercially safe, formulaic projects over innovative or diverse stories, leading to a more homogenous cultural landscape.
Second, funding gaps and prohibitive costs are a constant reality. The process of financing a media project is rarely a single transaction but rather a complex patchwork of different funding sources stitched together by a producer. Rising production costs and the fierce competition for limited grants, sponsorships, and investor capital mean that many promising projects are derailed by funding shortfalls. This environment creates a high-stakes scenario where creators must often make creative compromises to satisfy the commercial demands of risk-averse financiers.
Third, the system is characterized by opacity and inefficient value distribution. Revenue sharing agreements are notoriously complex, involving multiple intermediaries, opaque accounting, and protracted payment cycles. Creators and equity investors often have little visibility into the true revenue generated by a project across its various distribution windows, from global release to streaming and international licensing. This lack of transparency erodes trust and results in a significant portion of the value being captured by intermediaries rather than the creative talent and capital providers who took the initial risk.
Finally, for traditional investors, media financing is a high-risk, illiquid asset class. The unpredictability of a project's commercial success, coupled with challenges in securing distribution and the opaqueness of the industry, makes it difficult to perform effective due diligence. Investments are often locked up for years with limited exit opportunities, making the asset class unattractive to all but a small pool of specialized financiers. These deeply entrenched problems create a clear and compelling need for a new model that introduces transparency, efficiency, and democratized access to the media financing process.
3.0 Web3 and Media
The confluence of the entertainment industry's systemic flaws with the maturation of blockchain technology has created a fertile ground for disruption. The APXCOIN project is not an isolated venture but part of a broader technological movement that is fundamentally reshaping media and entertainment.
3.1 A New Technological Wave
The adoption of blockchain technology within the media and entertainment sector is growing. Third-party forecasts project strong growth but differ by an order of magnitude depending on how the market is defined, and APX Group relies on no single estimate. Growth is driven by the technology's ability to address critical industry pain points, such as intellectual property theft, the need for faster and more secure transactions, and the demand to eliminate costly intermediaries between creators and consumers. APX Group reads this as support for the premise of the APX ecosystem.
3.2 The Blockchain Solution
Blockchain technology offers a suite of tools that directly counter the challenges of traditional media finance, forming the foundation of a new, more equitable paradigm. APXCOIN operates on Base today, with a Solana SPL deployment planned for the second quarter of 2027.
Transparency and Trust: At its core, a blockchain is a decentralized, immutable ledger. By recording transactions, ownership rights, and revenue distributions on-chain, the technology introduces radical transparency into the creation process. Every contribution of capital and every dollar of revenue can be tracked verifiably, eliminating the opaque accounting practices that have long plagued the industry and fostering a new level of trust among all stakeholders.
Disintermediation and Efficiency: Smart contracts on Base (with planned on-chain programs on Solana) can automate complex processes like royalty distribution. This allows for the removal of numerous intermediaries, such as banks, collection societies, and some distribution agents, who traditionally add cost and delay. By facilitating direct, peer-to-peer transactions between creators, funders, and the audience, blockchain drastically reduces administrative overhead, lowers transaction costs, and ensures that creators are paid faster and more fairly.
Democratization of Funding and Access: Tokenization, the process of representing assets or access rights as a digital token on a blockchain, is designed to change the funding model. It enables decentralized crowdfunding on a global scale, allowing creators to bypass traditional gatekeepers and source capital directly from a community of supporters. For fans and supporters, it offers a way to take part in funding projects they are passionate about, transforming passive consumers into active participants in the creative process. This democratization not only opens up a vast new pool of capital but also aligns the success of a project with the collective will of its community.
APXCOIN Networks: Base (Live), Solana (Planned for Q2 2027)
Where APXCOIN Lives
APXCOIN is issued on Base, with a Solana deployment planned for the second quarter of 2027.
- Base (ERC-20), Live: APXCOIN is an ERC-20 token on Base, a low-cost Layer 2 network. Contract 0xf0339A5Cf4C3f561E8D3783A980b5D0A5422986E. Total supply 4,000,000,000 APX, minted in full on 11 March 2026.
- Solana (SPL), Planned for Q2 2027: A planned future deployment is intended to bring APXCOIN to the Solana ecosystem as an SPL token, targeting ultra-high transaction speeds and negligible gas fees for high-frequency interactions, micro-transactions in the service marketplace, and rapid community voting. APX Group plans the Solana deployment for the second quarter of 2027; its scope and final implementation remain subject to APX Group decisions and market conditions.
APXCOIN Update
APXCOIN was first issued on the Tezos blockchain. The current APXCOIN is a new ERC-20 token on Base, created on 11 March 2026 by a fresh mint rather than a bridge or migration of the Tezos asset. A Solana SPL deployment is planned for the second quarter of 2027; until it is live, Solana references in this paper are forward-looking.
Current APXCOIN activity takes place on Base.
Tezos Assets (Historical Backup)
Tezos representations are a historical record of the original issuance and are not part of the APX supply on Base.
They are not used for current liquidity, governance, or ongoing utility.
Key Details
- Active Network (Live): Base Mainnet.
- Planned Future Network: Solana Mainnet, planned for the second quarter of 2027.
- Standards: ERC-20 on Base. Planned SPL standard on Solana.
- Gas: ETH on Base. SOL anticipated on the planned Solana deployment.
- Wallets: MetaMask and Coinbase Wallet for Base. Phantom and Solflare anticipated for the planned Solana deployment.
- Contract Address (Base): 0xf0339A5Cf4C3f561E8D3783A980b5D0A5422986E. Always verify this address before buying or transferring APX. The Solana SPL contract address will be published upon deployment.
Note: Any Tezos-specific instructions in this white paper should be treated as historical. The Base ERC-20 contract above is the authoritative implementation of APXCOIN. Solana SPL references throughout this paper are forward-looking.
Part II: The APX Ecosystem
4.0 Introducing the APX Group
The APX ecosystem is a structure designed to merge artistic integrity with economic sustainability. It is powered today by the Base network, with a planned future Solana deployment, and previously by the T4L3NT Net (Tezos), and is anchored by the APXCOIN token.
APX Group, the trading name of APX Corporation Inc., a Delaware corporation, is the for-profit entity responsible for developing and maintaining the technological and economic infrastructure of the ecosystem. This includes the blockchain protocol, the APXCOIN token, the on-platform service marketplace, and the development of strategic partnerships with industry players. The primary goal of APX Group is to build a robust, scalable, and economically viable platform that facilitates the entire lifecycle of entertainment creation and financing.
It is important to note the historical context: Decentralized Pictures (DCP) designed the original APXCOIN on the Tezos blockchain. This foundational design has since evolved into the current ecosystem on Base, led by APX Group.
5.0 The APX Platform: How It Works
The APX platform is the user-facing application that brings the ecosystem's vision to life. It is designed with distinct functionalities tailored to the needs of its three primary user groups: creators, community participants, and project funders and industry partners. The platform functions described in Parts II and III are the platform’s design and become available as the roadmap in Part V is delivered; holder governance is not yet live.
Platform Workflow for Creators
Creator submits a detailed project proposal and pays a fee in APX (ERC-20 on Base).
The community reviews the project, providing feedback and a “Go Score”.
Validated projects are to receive capital through a governance vote of APXCOIN holders.
Creator uses APX in the service marketplace and gets distribution support.
5.1 For Creators
The platform offers creators an end-to-end pathway from concept to distribution, fundamentally altering the traditional process.
Submission: A creator submits a project proposal to the platform. This is a comprehensive package analogous to a major industry pitch, including a concept, treatment, detailed budget, and a pitch video or other visual materials to best present the idea. To ensure commitment and fund the review process, submissions require a fee paid in APXCOIN.
Community Validation: Once submitted, the project is opened to the APX community for review. Participants evaluate the project based on criteria such as concept, creative vision, and commercial viability. This process provides the creator with immediate, invaluable market feedback and a “Go Score” that quantifies the project's community support. This data-driven validation is a powerful tool for demonstrating market appeal, a feature absent in traditional, closed-door financing.
Funding: Projects that achieve a high validation score from the community become eligible for funding. The decision to deploy capital from the APX Ecosystem Fund is to be made through a formal governance vote by APXCOIN holders once holder governance is live. This democratic process replaces the subjective decision of a few executives with the collective intelligence of the community.
Production & Distribution: Upon receiving funding, creators are to gain access to the planned APX Service Marketplace, where they are to be able to use their APXCOIN to procure essential production and post-production services like VFX, sound design, or marketing from a network of vetted industry partners. The tokens provide entertainment-based services such as production, post-production, Visual Effects, etc. The platform also leverages its industry connections to assist creators in securing distribution deals, bridging the gap between production and audience.
5.2 For Participants (The Community)
The community is the lifeblood of the APX ecosystem, transitioning from passive consumers to active participants with real agency.
Review-to-Earn: The platform incentivizes deep engagement through a “Review-to-Earn” model. Community members who stake APXCOIN and provide thoughtful, high-quality reviews of submitted projects are rewarded with APXCOIN from the ecosystem's incentive pool. This mechanism ensures a constant flow of network intelligence and rewards the labor of curation, which is essential for identifying the best projects.
Curate & Govern: Governance is planned as the primary function for token holders. Once it is live, staking APXCOIN will give participants voting power proportional to their stake. This power is used in DAO proposals to make the most critical decision on the platform: which projects receive funding from the treasury. This gives the community a tangible and powerful voice in shaping the future of entertainment.
5.3 For Project Funders & Industry Partners
For professional media financiers and established industry players, the APX platform is designed to offer a more efficient model for project financing and talent discovery.
Data-Driven Decisions: The platform is intended to act as a risk-mitigation tool. Before committing capital to a project, financiers would be able to review its performance during the community validation phase. The “Go Score” and associated analytics provide a clear, data-backed signal of audience interest and market viability, reducing the speculative nature of traditional media investment.
Curated Deal Flow: Instead of sifting through thousands of unsolicited pitches, studios, distributors, and financiers can look to the APX platform as a source of high-quality, pre-vetted deal flow. Projects that have successfully passed through the community validation and governance process have already demonstrated a degree of market fit, making them more attractive financing opportunities.
6.0 Competitive Landscape & Unique Positioning
The decentralized media finance (DeFiFi) space is nascent but growing, with several projects attempting to solve similar problems. A clear understanding of the competitive landscape is essential to highlight the unique advantages of the APXCOIN ecosystem.
| Feature / Metric | APXCOIN | Film.io | Mogul Productions |
|---|---|---|---|
| Core Model | Hybrid DeFiFi: Non-profit curation pipeline combined with a for-profit service marketplace and funding DAO. | Decentralized media ecosystem where fans vote on projects by staking tokens. | DeFiFi and media-based NFT platform connecting creators, fans, and financiers. |
| Underlying Blockchain | Base (ERC-20); planned Solana (SPL) expansion | EVM-compatible (details not specified). | Ethereum & BNB Smart Chain (BSC). |
| Token & Utility | APX: Governance (funding votes), Medium of Exchange (services, funding), Staking (rewards, voting power). | FAN: Governance (voting), Staking (project support, NFT access). | MOGUL (replaces STARS): Voting, Staking, NFT marketplace utility. |
| Governance Mechanism | Planned on-chain holder governance. Today APX Group controls the token through a 2-of-4 multisig. | DAO where members vote on proposals and staked FAN acts as a vote. | Token holders vote on which projects get “greenlit” and on certain project parameters. |
| Notable Backers / Partners | APX Group | Global Creativity Foundation, Ingredient X. | Partnerships with various NFT marketplaces and DeFi protocols. |
6.1 Our Differentiated Approach
The APX ecosystem is strategically positioned to offer a more comprehensive and sustainable solution than its competitors by integrating the best aspects of different models while addressing their limitations.
Combines a non-profit's artistic credibility with a for-profit's sustainable economic engine and service marketplace.
Uses Base for low-cost EVM operations, with a Solana expansion planned for the second quarter of 2027 targeting high-speed transactions.
A full-lifecycle platform covering validation, funding, production services, and distribution support, not just financing.
A Unique Hybrid Model: APXCOIN is not just another fan-voting platform. It establishes a unique hybrid model that combines the artistic credibility and high-quality talent pipeline of a non-profit organization with a robust, for-profit economic engine. While platforms like Film.io and Mogul focus heavily on the fan-voting mechanism, APX extends the utility of its token far beyond simple project selection. The integration of a service marketplace creates a circular economy where the token has tangible, real-world utility for creators throughout the production process. This creates a more sustainable economic loop than models that rely solely on speculative token value or governance rights.
Network Choice and the Path to Decentralization: Base gives APXCOIN fast, low-cost settlement on an established Layer 2 network, and the planned Solana expansion targets high throughput for community voting and marketplace interactions. Holder governance in which DAO votes execute treasury disbursements is part of the roadmap and is not yet live. Today APX Group controls the token contract and 83.13% of the supply through a 2-of-4 multisignature wallet, 0x6eC576195BFc59FbB15d59155d4179d20081E10D, and decentralizing that control is an objective rather than a present feature.
An End-to-End Ecosystem: APXCOIN aims to be more than just a funding portal. It is designed as a full-lifecycle ecosystem. It begins with data-driven validation, moves to democratized funding, facilitates production through its service marketplace, and finally assists with distribution through industry partnerships. This holistic approach provides creators with a single, integrated platform to navigate the entire complex journey of content creation, a scope that is more ambitious and comprehensive than that of its current competitors. This end-to-end vision, combining artistic curation with a sustainable utility-driven economy and planned holder governance, defines the unique and powerful position of APXCOIN in the future of entertainment.
Part III: APXCOIN, The Engine of the Ecosystem
7.0 Introduction to APXCOIN
APXCOIN (Ticker: APX) is a multi-utility token that serves as the native digital asset of the APX Group ecosystem. It aims to provide a utility-driven solution to entertainment funding worldwide. APXCOIN is live on the Base network as an ERC-20 token, with a planned future deployment to the Solana Blockchain as an SPL token. APXCOIN is designed to be the central economic pillar that facilitates, governs, and incentivizes every interaction on the platform.
The tokenomics of APXCOIN are designed around a circular economy within the platform, in which the token's role is its use: creators are to use APXCOIN to submit projects and pay for services, community members to review projects and, once holder governance is live, to take part in it, and project funders to access validation data. Holding APXCOIN confers no right to any share of APX Group's revenue or profits, and no outcome for its market price is promised.
8.0 Core Token Utilities
The function of APXCOIN rests on three planned pillars of utility, open to holders who take part in the ecosystem. The token is designed for use on the platform, not as a passive holding.
8.1 Governance
Governance is the most important planned utility of APXCOIN, and it is not yet live. APX Group controls the token through a 2-of-4 multisignature wallet, 0x6eC576195BFc59FbB15d59155d4179d20081E10D, which owns the token contract and holds 83.13% of the supply. The wallet acts on two of its four authorized signatures. One signing key is held by an APX Group executive and a second by a member of the APX Group board, a seat that rotates every six months. No funding or treasury decision is made by token-holder vote. The rights below describe the planned holder governance.
Project Funding Decisions: APXCOIN holders are to have the right to vote on which media projects receive funding from the Ecosystem Fund. This is the primary mechanism through which the community exercises its creative and financial influence, effectively acting as a decentralized green-lighting committee.
Platform Development: Token holders are to be able to propose and vote on key platform upgrades, modifications to the fee structure, and the strategic direction of the service marketplace. This ensures the platform evolves in a manner that serves the collective interest of its users. APXCOIN holders will have the ability to vote on important decisions related to the platform, such as changes to the platform's rules and regulations.
Treasury: The treasury wallet, 0x20B8b6b3E09565A6e30627513584Ce9dfdC2808f, holds 36,591,826 APX, 0.91% of supply, and has been frozen on-chain since 23 October 2026. The treasury is not managed by a DAO and does not control supply releases; supply is held and controlled by the multisig. Holder governance of treasury allocations remains a roadmap item.
8.2 Platform Access & Exchange
APXCOIN is designed to be the native currency of the platform, tied to its core functions once they are live.
Project Funding: For creators, APXCOIN is the asset they are to receive through the funding process to produce their projects. This capital, denominated in APX, can then be used within the ecosystem or exchanged for fiat currency.
Service Marketplace: The planned APX Service Marketplace is to be a curated ecosystem of third-party vendors offering essential services such as post-production, visual effects, marketing, and legal counsel. All transactions within this marketplace are to be conducted using APXCOIN, establishing it as the primary medium of exchange for the production economy.
Submission Fees: To ensure the quality of submissions and to fund the curation process, creators are to pay a submission fee in APXCOIN.
Lower Transaction Fees: By using APXCOIN as a payment mechanism, users can avoid the high fees associated with traditional payment methods, such as credit cards and bank transfers. Transactions using APXCOIN can be processed quickly and efficiently on Base (Layer 2) at low cost, with the planned Solana SPL deployment expected to extend this efficiency further once live.
8.3 Staking and Incentivization
The platform is designed to employ staking and reward mechanisms to encourage active participation, secure the network, and align long-term interests.
Governance Staking: To participate in voting, users must stake their APXCOIN. The weight of a user's vote is proportional to the amount of APX they have staked. This ensures that those with the most “skin in the game” have the greatest influence on outcomes.
Review-to-Earn Incentives: A significant portion of the ecosystem's rewards pool is allocated to incentivize the curation process. Users who stake APX and consistently provide high-quality, insightful reviews of project submissions are to earn rewards in APXCOIN. This gamified “Review-to-Earn” model ensures a steady supply of community intelligence, which is vital for the platform's validation process.
Service Value: Services in the marketplace are to be priced in APX, which gives holders a direct use for the token. No mechanism guarantees a minimum market price for APX. APX trades freely, and any service-liquidation option, if introduced, will be described with its full mechanics before launch.
9.0 Tokenomics: The Economic Model
The economic architecture of APXCOIN is designed for long-term sustainability and transparency. It rests on a fixed supply and on the uses of the token within the platform described below.
9.1 Token Supply & Mechanics
- Token Ticker: APX
- Total Supply: A fixed supply of 4,000,000,000 APX, minted in full in a single transaction when the Base contract was deployed on 11 March 2026. The contract, built on OpenZeppelin ERC20 and Ownable, has no mint, burn, pause or upgrade function, so the supply cannot increase. It does include an owner-operated blacklist, described in 9.1A.
- Contract (Base): 0xf0339A5Cf4C3f561E8D3783A980b5D0A5422986E, 18 decimals. Owner: the APX Group 2-of-4 multisignature wallet, 0x6eC576195BFc59FbB15d59155d4179d20081E10D.
- Market and Liquidity: As of 5 November 2026 (Base block 53,553,250), APX trades in a single Uniswap V4 ETH/APX pool on Base (0.3% fee tier, no hooks). There is no USDC/APX pool on Base, APX is not listed on any centralized exchange, and no price peg is maintained. The pool holds 750,002 APX and 0.2037 ETH. On 11 March 2026 APX Group sent its initial Base liquidity position (Uniswap V4 position 2,027,494) to the dead address, so that position can never be withdrawn; it now holds 0.1998 ETH and 1.6 APX. The rest, 749,999.97 APX and 0.0039 ETH, is in position 3,174,565, opened on 28 October 2026 by the APX Group liquidity wallet 0x374f92fd7d78f33332eb8f38d2648f065e7bf57c, which can withdraw it; the two positions added on 24 and 25 October 2026 were withdrawn on 30 October 2026. DexScreener reported the pool's liquidity at USD 231.6 million on 5 November 2026. That figure values the APX in the pool at the pool's own last price; the ETH in the pool, 0.2037 ETH (about USD 490 at that day's ETH price), is the most that sellers of APX could receive from it. DexScreener showed trading volume of USD 0.19 in the 24 hours to 16:25 UTC on 5 November 2026. Liquidity is thin, and small trades can move the price sharply.
- Burn: No burn mechanism is active and no APX has been burned. Any future fee-burn program will be announced with its exact parameters before it takes effect.
9.1A Blacklist Function
The official APXCOIN contract on Base includes an owner-operated blacklist. The owner, the APX Group multisig, can add any address to the blacklist or remove it at any time, and a blacklisted address can neither send nor receive APX until it is removed.
APX Group runs a friends and family grant program. Each grant recipient signs the Lockup & Vesting Compliance Agreement on receiving the tokens, and APX Group blacklists the recipient wallet for the lockup the recipient agreed to: twenty-four months for grants under the current form of the agreement, and eighteen months for grants under the earlier form unless the recipient agrees in writing to the twenty-four-month term.
9.2 Token Use & The Platform Cycle
The APXCOIN ecosystem is designed as a cycle of use on the platform, with APXCOIN as the token each step runs on.
The Platform Cycle
Project Submission: Creators are to use APXCOIN to submit projects and purchase services.
Community Review: Community members are to stake APXCOIN to review projects and, once holder governance is live, to take part in it, receiving APX for their review work.
Project Funding: Once holder governance is live, the DAO is to allocate APXCOIN from the treasury to fund selected projects, turning creative ideas into media content.
Marketplace Use: Funded creators are to spend APXCOIN in the service marketplace.
Treasury Return: Marketplace fees are to be collected, with a portion returned to the treasury to fund more projects and, if a burn program is introduced, a portion burned.
Platform Growth: Funded projects are intended to bring more creators, community members and service providers to the platform, each of whom uses APXCOIN in the steps above.
APXCOIN's role in this cycle is its use on the platform. Nothing in it is a promise of any market price for APX or of any return to holders.
9.3 Holdings and Distribution
The table states where the 4,000,000,000 APX sit on Base as of 5 November 2026 (Base block 53,553,250). APX Group wallets hold 99.65% of the supply, and a further 749,999.97 APX sit in pool position 3,174,565, which the liquidity wallet can withdraw. Five further non-blacklisted addresses that received APX directly from APX Group wallets are shown in aggregate; a transfer from APX Group does not by itself establish who controls the receiving address.
| Holder | Share of Supply | APX | Status |
|---|---|---|---|
| APX Group multisig (Safe) | 83.13% | 3,325,000,000 | 0x6eC576195BFc59FbB15d59155d4179d20081E10D. Owns the token contract. 2-of-4 signatures required. |
| APX Group wallet 0x45af | 9.22% | 368,714,441 | 0x45af15ff4aa5d5900cbc9cb4407961545dbdfb8d. Not blacklisted. |
| Development wallet | 6.09% | 243,494,929 | 0x080870379c0adb2afdf5ec96f4b23f1bd25a36dc. Deployed the contract. |
| Treasury wallet | 0.91% | 36,591,826 | 0x20B8b6b3E09565A6e30627513584Ce9dfdC2808f. Frozen on-chain since 23 October 2026. |
| APX Group wallet 0x39e6 | 0.30% | 11,924,878 | 0x39e6a751d23d3095629461339745b1716d56f6af. Not blacklisted. |
| Distribution wallet | 0.00% | 193,927 | 0x6209c6d9912c8c7ed641e40b167632b88de3c314. Funded the liquidity wallet and two of the grant wallets blacklisted on 24 October 2026. |
| Liquidity wallet | 0.01% | 243,000 | 0x374f92fd7d78f33332eb8f38d2648f065e7bf57c, which also holds pool position 3,174,565 (9.1). |
| Five further non-blacklisted addresses funded directly by APX Group wallets | 0.06% | 2,234,124 | 0x8b31...f3c4 1,254,785; 0x45e3...61d5 354,785; 0x43cf...2df7 245,875; 0x2844...7268 245,785; 0x57b5...c8da 132,894. |
| Other blacklisted addresses | 0.27% | 10,848,669 | 76 addresses, including the friends and family grant wallets (9.1A). |
| Uniswap V4 pool on Base | 0.02% | 750,002 | APX held by the Uniswap V4 PoolManager for the ETH/APX pool, almost all of it in position 3,174,565. |
| All other addresses (remainder) | 0.00% | 4,204 | Held by all other addresses. |
| Total | 100% | 4,000,000,000 | Fixed supply on Base. Rows are rounded to the nearest whole APX, with the remainder row absorbing the rounding; percentages are rounded to two decimals and may not add to exactly 100%. |
9.4 Lockup and Release Terms
Grants under APX Group’s friends and family program follow the Lockup & Vesting Compliance Agreement, which each recipient signs on receiving the tokens.
| Holder Group | Lockup | Release After Lockup | Enforcement |
|---|---|---|---|
| Friends and family grants, current form | 24 months from the distribution date | 10% of the granted amount every 30 days until fully released | Lockup & Vesting Compliance Agreement in the form published with the APXCOIN Bible, signed by each recipient on receiving the tokens and enforced on-chain by blacklisting the recipient wallet (9.1A). |
| Friends and family grants, earlier form | 18 months from the distribution date, unless the recipient agrees in writing to 24 months | 10% of the granted amount every 30 days until fully released | The earlier form of the agreement, signed by each recipient on receiving the tokens and enforced on-chain by blacklisting the recipient wallet (9.1A). |
| APX Group wallets | No published lockup | No published schedule | Held by the multisig, the development wallet, wallets 0x45af and 0x39e6, the distribution wallet and the liquidity wallet; the treasury wallet is frozen. |
The holdings in 9.3, the lockup terms in 9.4 and the blacklist function in 9.1A describe the APXCOIN supply on Base as of 5 November 2026.
Part IV: Technology and Architecture
10.0 The Network Infrastructure
The technological foundation of the APX ecosystem is built today on the Base network, with a planned future expansion to the Solana blockchain. The move from Tezos to Base was a strategic decision, driven by the need for broader wallet support and the low costs required for a modern consumer application.
10.1 The Strategic Choice of Base and a Planned Solana Expansion
By leveraging these networks, APX Group ensures the longevity and accessibility of APXCOIN.
Layer 2 Scaling (Base, Live): Built by Coinbase, Base provides an EVM-compatible Layer 2 environment that dramatically reduces transaction fees and speeds up settlement while inheriting the security of its underlying Layer 1. This is vital for affordable smart contract interactions for everyday users.
High Speed and Low Cost (Solana, Planned for Q2 2027): A planned future Solana SPL deployment is intended to bring high throughput and sub-penny transaction costs to APX, targeting a frictionless environment for high-frequency interactions such as community voting and micro-transactions within the service marketplace. APX Group plans this deployment for the second quarter of 2027, and its final scope is forward-looking.
Composability and DeFi Integration: As an ERC-20 token on Base, APXCOIN integrates easily with the vast ecosystem of Decentralized Finance (DeFi) protocols on Base. The planned Solana SPL deployment is expected to extend that composability into the SVM ecosystem, opening additional possibilities for staking, lending, and other financial services that can enhance the token's utility.
10.2 Technical Specifications
Consensus Mechanisms: The APX ecosystem currently benefits from the Proof-of-Stake (PoS) consensus that secures the settlement layer of the Base network. The planned Solana deployment is expected to introduce additional Proof-of-History (PoH) coverage. Both models are energy-efficient and secure their networks through economic incentives and cryptographic time-stamping.
Token Standards: The ecosystem utilizes the ERC-20 standard on Base today. A future SPL deployment on Solana is planned, which would extend compatibility to the SVM (Solana Virtual Machine) ecosystem alongside the existing EVM compatibility.
11.0 System Architecture
The APX ecosystem is architected as a multi-layered system, designed for security, scalability, and a seamless user experience.
Layer 1 & Layer 2: Blockchain Base Layers: Base, with a planned Solana expansion, provides the settlement and security layers, providing the immutable ledger and consensus for the entire network.
Layer 2: APX Protocol Layer: This layer consists of the smart contracts on Base, with planned on-chain programs on Solana, that define the rules and logic of the APX ecosystem: the APXCOIN token contract, which is deployed, and the planned governance, staking and treasury contracts.
Layer 3: Application Layer: This is to be the user-facing APX Platform, accessible via web and mobile applications once launched. It is to provide the interface for creators to submit projects, for the community to review and vote, and for all participants to interact with the service marketplace and manage their APXCOIN holdings.
Data Flow: User actions on the Application Layer (e.g., casting a vote, submitting a review) generate transactions that are sent to the Protocol Layer. The smart contracts/programs process these transactions, update the state of the ledger on the Base Layer, and ensure all operations are executed according to the protocol's rules.
11.1 Core Smart Contracts & Programs
Only the token contract is deployed today. The other contracts below are planned.
- APX Token Contract (ERC-20 on Base; SPL planned): Manages balances, transfers and allowances, and the owner-operated blacklist described in 9.1A.
- Governance DAO Contract: This is the heart of the platform's decision-making process. It manages the entire lifecycle of a proposal: submission, voting period, tallying of staked votes, and the execution of the outcome.
- Treasury & Ecosystem Fund Contract: This contract is to act as the decentralized treasury for the platform. Today the treasury function sits with APX Group wallets and the 2-of-4 multisig; a contract controlled by the Governance DAO is planned. It is to hold the ecosystem funds and be programmed to disburse APXCOIN to project wallets only upon the successful passage of a corresponding funding proposal in the DAO.
- Staking & Rewards Contract: This contract handles the logic for users staking their APXCOIN to participate in governance and the Review-to-Earn mechanism. It calculates and distributes rewards to active participants based on their stake and contribution level.
- Ownership and Control: The token contract has a single owner, the APX Group 2-of-4 multisignature wallet. The owner can add any address to the blacklist or remove it, and can transfer or renounce ownership; it cannot mint, burn, pause or upgrade the contract.
11.2 Security & Audits
Security is a foundational principle of the APX ecosystem. The project is committed to a multi-pronged security strategy.
- Third-Party Audits: No independent third-party audit of the Base token contract has been published. APX Group intends to commission independent audits of the token contract and of every future contract that handles assets or governance before that contract goes live, and to publish the reports.
- Bug Bounty Program: Following the audits, a public bug bounty program will be launched. This will incentivize the global community of white-hat hackers and security researchers to continuously scrutinize the codebase for potential vulnerabilities, providing an additional, ongoing layer of security.
- Best Practices: The development process will adhere to industry best practices, including comprehensive test coverage, the use of well-vetted libraries, and a single-owner permission model held by the 2-of-4 multisig.
Part V: Roadmap & Go-to-Market
12.0 Development Roadmap
A clear, milestone-driven roadmap is essential for tracking progress, managing expectations, and demonstrating a credible path to achieving the project's long-term vision. The development of the APX ecosystem is structured in distinct phases, each building upon the last to ensure a stable and scalable rollout.
- Q2 2023: Project Conception, Formation of Core Team, and Initial Architectural Design.
- Q4 2023: Finalization of technical specifications.
- 11 March 2026: APXCOIN created on Base with a fixed supply of 4,000,000,000 APX; the initial Base liquidity position sent to the dead address the same day.
- 14 June 2026: Token ownership moved to the APX Group 2-of-4 multisignature wallet.
- Testnets: Deploy the platform contracts to Base Sepolia, and the planned programs to Solana Devnet.
- Independent Audits: Commission independent audits of the token contract and of every contract that will handle assets or governance, and publish the reports.
- Community Onboarding: Onboard the first cohort of independent creators and community reviewers.
- Initial Partnerships: Secure foundational partnerships with post-production houses and VFX studios for the service marketplace.
- Q2 2027, Solana Deployment: Planned deployment of APXCOIN on Solana as an SPL token.
- Mainnet Launch of APX Platform v1.0: Public launch of the core platform, with project submissions and staking.
- First Official Call for Projects: Open the first funding round for creators.
- Launch of the Service Marketplace: The on-platform marketplace goes live.
- Mobile Application Launch: Release native iOS and Android applications.
- Strategic Integrations: Establish formal partnerships with leading media festivals and creative arts universities.
- Launch of Governance DAO v1.0: Activate on-chain holder governance and fund the first DAO-selected project.
- Expansion into New Verticals: Explore the application of the APX model to other entertainment formats.
- Progressive Decentralization: Execute the planned handover of all treasury and platform control to the fully autonomous DAO.
- Cross-Chain Interoperability: Research and develop bridges to other blockchain ecosystems.
13.0 Go-to-Market Strategy
Our go-to-market strategy is designed to build a strong foundational community and then scale strategically into the broader entertainment industry.
13.1 Initial Beachhead
The initial focus will be on capturing two key, synergistic audiences:
Independent Creators: We will target creators who are actively seeking funding and are most acutely feeling the pain points of the traditional system. Outreach will occur through independent creator forums, social media groups, and direct engagement with creators who have a strong online presence.
Crypto-Native Community (Base and Solana): We will engage with the existing Web3 community, particularly those interested in DAOs, decentralized media, and the creator economy. We will target DeFi users on Base, and Solana-native communities ahead of the SPL launch planned for the second quarter of 2027. Community building will be centered on platforms like Discord for deep engagement, Telegram for announcements, and Twitter for broader outreach, featuring regular AMAs (“Ask Me Anything”) with the team and participating creators.
13.2 Growth & Scaling
Once a strong core community is established, we will scale through strategic partnerships and thought leadership.
Strategic Partnerships: We will forge formal partnerships with creative arts universities, media programs, and independent creator guilds. This will create a consistent pipeline of high-quality, emerging talent and can be structured as dedicated “APX x [University Name]” funding awards.
Industry Festival Presence: The APX Group will actively participate in major independent media festivals (e.g., Sundance, Tribeca, TIFF). This will involve sponsoring awards for emerging creators, hosting panels on the future of media financing, and networking directly with creators and industry executives to build credibility and awareness.
Content Marketing & Thought Leadership: We will establish the APX brand as a leader in the “Future of Media” conversation. This will be achieved by producing high-quality content, including in-depth articles on DeFiFi, video interviews with successful creators, and podcasts discussing the intersection of entertainment and Web3 technology. This strategy aims to attract participants organically by providing value and demonstrating deep industry expertise. Marketing will also be targeted towards media financiers in the traditional financial sector via the production of information sheets, explainer videos, and planning documents that are easily understandable.
14.0 The Core Team & Advisors
An idea is only as strong as the team dedicated to executing it. The success of the APX ecosystem relies on a unique blend of expertise spanning the media industry, technology, and finance. A project's credibility is significantly enhanced by a transparent and experienced team.
- Adi Cohen, CEO and Principal, APX Group
- Jordi Rediu, Legacy Founder and Head of Global Production
- Augusto Pelliccia, EVP and Head of Italy Division
- Andrew Richard Nicholson, Head of Iberian Peninsula Division
- Mike Amoia, Head of Global Music Business
- Nicholas Espinal, Head of Digital Assets
- Fabio Pinci, Head of European Legal Department
- Andrada Ilie, European Legal Department
- Shay Naftali, Executive Assistant to the Board
- Thomas Leong, Global Public Market Advisor
- Richard Korhammer, Public Market Advisor
- John C. Hall, Special Advisor to the Board, International Marketing and Distribution
- Chris Smith, Financial Strategy Advisor
- Dr. Andre Singer, OBE, Content Advisor
- Bailey MB, Special Consultant, Film Packaging
Part VI: Legal and Risk Factors
15.0 Legal Disclaimer
This section provides a clear and consolidated legal framework for the APXCOIN token and the APX ecosystem, superseding the fragmented disclaimers in the original document. This white paper is for informational purposes only and does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation for any security or investment product. No regulatory authority has examined or approved of any of the information set out in this White Paper. No such action has been or will be taken under the laws, regulatory requirements, or rules of any jurisdiction. The publication, distribution or dissemination of this White Paper does not imply that the applicable laws, regulatory requirements or rules have been complied with.
Nature of the APXCOIN Token: The APXCOIN is a utility token designed to be used within the APX Group ecosystem on the Base network, with a planned Solana expansion. It is designed to provide access to the platform’s services and, once introduced, holder governance. The APXCOIN is not intended to constitute a security in any jurisdiction. It does not represent any equity, ownership, debt, or profit-sharing stake in APX Group or any affiliated entity. Holders of APXCOIN are not entitled to any dividends or financial returns from the operations of these companies.
No Investment Advice: The information contained in this white paper should not be considered as business, legal, financial, or tax advice. Prospective purchasers and participants are strongly advised to consult with their own professional advisors before engaging with the APXCOIN token or platform. The purchase of digital tokens involves significant risk, and you may be required to bear the financial risk of any purchase for an indefinite period.
Forward-Looking Statements: This document contains forward-looking statements based on the team's current beliefs and expectations. These statements involve known and unknown risks, uncertainties, and other factors that may cause the actual future results, performance, or achievements of the project to be materially different from any expressed or implied by such statements. These factors include, but are not limited to, changes in market conditions, the regulatory environment, and the successful execution of the project's roadmap. Undue reliance should not be placed on these forward-looking statements.
Jurisdictional Restrictions: The distribution of this white paper and the offering of APXCOIN may be restricted in certain jurisdictions. It is the responsibility of each individual to inform themselves of and to observe all applicable laws and regulations of any relevant jurisdiction. The APXCOIN may not be lawfully offered or sold to residents of certain jurisdictions.
Representations and Warranties By You: By accessing and/or accepting possession of any information in this White Paper, you represent and warrant to the Company that you agree and acknowledge that the APXCOINS do not constitute securities in any form in any jurisdiction; that this White Paper does not constitute a prospectus or offer document of any sort; and that you are not bound to enter into any contract or binding legal commitment on the basis of this White Paper. You further represent that you have a basic degree of understanding of the operation, functionality, usage, storage, transmission mechanisms and other material characteristics of cryptocurrencies, blockchain-based software systems, and smart contract technology.
Disclaimer of Liability: To the maximum extent permitted by the applicable laws, regulations and rules, neither the Company nor the APXCOIN Team shall be liable for any indirect, special, incidental, consequential or other losses of any kind, in tort, contract or otherwise (including but not limited to loss of revenue, income or profits, and loss of use or data), arising out of or in connection with any acceptance of or reliance on this White Paper or any part thereof by you.
16.0 Risk Factors
A transparent acknowledgment of potential risks is a hallmark of a mature and credible project. Prospective participants should carefully consider the following risk factors associated with the APXCOIN and the APX ecosystem. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual future results, performance or achievements of the project to be materially different from any future results, performance or achievements expected, expressed, or implied by such forward-looking statements.
Volatility, competition, and shifts in industry health.
Smart contract vulnerabilities and blockchain stability.
Roadmap delays and challenges in user adoption.
Evolving legal landscapes for digital assets and DAOs.
Voter apathy or malicious proposals from large token holders.
Macroeconomic changes and other unforeseen events.
Market Risks: The value of cryptocurrencies, including APXCOIN, is subject to extreme volatility. The success of the APX platform is also dependent on the broader health of the media industry and shifts in consumer preferences. The competitive landscape is dynamic, and the emergence of new platforms could impact APXCOIN's market position. This also includes changes in political, social, economic, and stock or cryptocurrency market conditions.
Technology & Security Risks: While built on Base, no software is immune to vulnerabilities. There is a risk of bugs or exploits in the custom smart contracts or programs governing the platform. A successful attack could result in the loss of funds from the treasury or user wallets. The platform's performance is also dependent on the continued stability and security of the underlying blockchains.
Execution Risks: The success of the project is contingent upon the team's ability to execute the development roadmap and go-to-market strategy effectively. There are risks of delays in development, challenges in securing a critical mass of users (both creators and reviewers), and difficulties in establishing high-value partnerships with distributors and industry leaders. Furthermore, the projects funded by the DAO carry their own inherent production risks, and their commercial success or failure could impact the platform's reputation. This includes the risk that the Company may be unable to execute or implement their respective business strategies and future plans.
Regulatory Risks: The legal and regulatory landscape for digital assets is still evolving and varies significantly by jurisdiction. Future regulations concerning utility tokens, DAOs, or decentralized finance could impose restrictions or compliance burdens on the APX ecosystem, potentially affecting its operations and the utility of the APXCOIN token.
Governance Risks: Holder governance is not yet live, and once introduced it will rely on active and rational participation. Low participation could lead to poor decisions, and large holders could seek to manipulate votes.
Control and Blacklist Risk: APX Group wallets hold 99.65% of the supply: the 2-of-4 multisignature wallet, which owns the token contract, 83.13%; wallet 0x45af 9.22%; the development wallet, which is also a multisig signer, 6.09%; the frozen treasury 0.91%; wallet 0x39e6 0.30%; and the distribution and liquidity wallets, together 0.01%. The owner can blacklist any address, including a holder wallet or a trading venue, which stops that address from sending or receiving APX, and 77 addresses are on the blacklist as of 5 November 2026. Concentrated holdings and thin liquidity mean that a sale, a withdrawal of liquidity or a blacklist decision by APX Group can move the price sharply or halt trading.
Other Factors: Other risks include, but are not limited to: changes in interest rates and exchange rates; changes in anticipated growth strategies; changes in the availability and fees of required services; changes in the availability and salaries of required employees; changes in customer preferences; war or acts of terrorism; and other occurrences of catastrophic events beyond the control of the Company.
Part VII: APX Group Legal Disclosure
No Offer of Securities
This APXCOIN White Paper is for informational purposes only and does not constitute an offer of securities or a solicitation for investment in securities in any jurisdiction. No person is bound to enter any contract or binding legal commitment and no cryptocurrency or other form of payment is to be accepted on the basis of this White Paper. Any agreement in relation to any transaction made with APXCOINS is to be governed by only such detailed agreement and no other document. In the event of any inconsistencies between such agreements and this White Paper, the former shall prevail.
No Reliance
No person should rely on the contents of this White Paper. APX Group, its subsidiaries, officers, and advisors make no representation or warranty, express or implied, as to the accuracy or completeness of the information contained herein, and nothing contained in this White Paper is or shall be relied upon as a promise or representation as to the future performance of APXCOIN or the APX Group ecosystem.
Forward-Looking Statements
This White Paper contains statements that are, or may be deemed to be, “forward-looking statements”. These forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believes”, “estimates”, “plans”, “projects”, “anticipates”, “expects”, “intends”, “may”, “will”, or “should” or, in each case, their negative or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. They appear in a number of places throughout this White Paper and include statements regarding the intentions, beliefs or current expectations of APX Group concerning, amongst other things, the development, strategy, and future of the APXCOIN and the APX Group ecosystem. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Forward-looking statements are not guarantees of future performance.
Risks and Uncertainties
Prospective participants in the APXCOIN ecosystem should carefully consider and evaluate all risks and uncertainties associated with APX Group, its business and operations, the APXCOINS, and the underlying assets, and all information set out in this White Paper prior to any transaction made with APXCOINS. If any of such risks and uncertainties develops into actual events, you may lose all or part of the value of the APXCOINS.
Contact & Engagement
Disclaimer: APXCOIN® (APX) is a utility token designed for use within the APX Group ecosystem. It is not a security, share, bond, or financial instrument. Purchasing APX involves risk, including the potential loss of principal. APX Corporation Inc. does not guarantee profit or future value. This document does not constitute legal, financial, tax, or investment advice, nor an offer to sell or a solicitation to buy any security or token. Engage qualified counsel before any token issuance or sale, and seek independent legal advice before acquiring APX. Forward-looking statements involve risk and uncertainty, and actual outcomes may differ materially. Participants are responsible for compliance with local regulations in their jurisdiction.
© 2026 APX CORPORATION INC. ALL RIGHTS RESERVED.